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PRIDE + MERCEDES-BENZ

Safety is more than a feature. It's a right. So Mercedes-Benz reinforced their commitment to groundbreaking safety inside — now out. We partnered with Athlete Ally and trans non-binary pro-skater Leo Baker to tell their story and drive allyship in providing a safe space for everyone - from locker rooms to car seats. This social platform was launched on Instagram, Facebook and Twitter where the comments section was also a safe space for people to further discuss what safe spaces means to them.